We support textile recycling processes that save water, energy, and avoid carbon emissions. We recycle fibres into new colour ranges without using chemicals or dyes. a global hub for recycling post-consumer wool sweaters, saving them from incineration or landfills.

We believe humans are a part of nature. Our place within it is to support and protect the abundance it offers. Wool is one of the oldest natural fibres, and is a gift to us from nature. Growing and harvesting wool takes great care from humans to treat it as a beautiful resource. We believe part of this caring system is to re-utilize wool at the end of its cycle. This supports a holistic mindset for the protection of natural resources, and future generations.